Law firm internet marketing through search engine optimization (SEO) is the most cost-effective way to grow your legal practice.  Website optimization (search engine optimization) is a series of tools and processes used to get your website on the first page of results for Google and the other search engines.  It is important for you to know the difference between organic or natural listings and paid or sponsored listings.

Consumers are becoming more aware of how the search engines list results and they know the difference between the natural and the paid listings.  Typically an online user will first look at the natural listings before looking at the paid listings.  In fact many users will not look at the paid listings at all or only if they are unable to find what they are looking for in the natural listings.

Consumers also tend to equate the placement of a website in search engine results with quality.  There is a belief that when they are searching for a particular type of attorney that the top listed websites are from the most established attorneys.  This of course is not the case, however, it is a widely held belief.

We make sure your website appears in the search results in order to increase your firm recognition and consumer confidence.

Google, Yahoo and the other search engines use a complex mathematical formula to determine which websites will appear in the search results and the order they will appear in.  The better a website scores in the algorithm the higher it will appear in the search results.
As you can imagine, the search engines keep that formula secret.  We do, however, know the key factors that are weighed in the formula.  Our law firm Internet marketing team will make key adjustments to your website to ensure that it performs well in the formula while remaining user friendly.

It is fairly well established that the most important factors in the formula are:  the content of a website, the coding of the site and the number of websites that link to the site.  During the SEO process we work on getting your site the best possible score by focusing on these factors and others.